Creating content and connecting with your target audience can feel like a full-time job if you’re a freelancer or have a side hustle and, at times, much more of the job than you want it to be if you’re a solopreneur. 

Sometimes, we make this part of the job much harder than it needs to be without even realizing it. One way we turn content creation into a bigger challenge is by creating content that focuses on what we think our audience is interested in instead of taking a moment to discover what they truly want to know.

Frustration can set in pretty quickly when we realize the content we have on our social media, websites, and blogs isn’t getting the results we believe it should. We can eliminate some of the frustration that accompanies mediocre results by paying attention to some very important pieces of data automatically generated on the back ends of social media accounts, websites and blogs: analytics.

A quick peek your analytics can help you understand which types of content you posted your audience likes best, see which of your posts were the most popular and find out whether they found your content on Google, Bing or Yahoo or if they discovered your content and wanted to read more or learn more about you and what you do thanks to one of your social media accounts. 

You’ll also learn what countries visitors to your website or blog come from. It can be surprising to realize that your blog or website is being viewed by people who live as far away as Nigeria or Australia.

That’s the great part about analytics. It’s data that tells us who’s doing the reading, watching or listening. It also tells us what visitors like about our websites and blogs and social media content and what they don’t by showing us which pages or pieces of content were visited the most and for the longest period of time.

This information is golden for a few reasons:

• It helps us to identify our audience.

• It can help us determine what products we should sell, what services to provide, and what content we should create.

• It provides valuable information that can form the basis of research about products and services or website or blog content.

Make sure you review your analytics once a month across all of your platforms. The data you find can help you discover how to best connect with your audience, simplify the content creation process and help you create content and products that are relevant to them.

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