If you’re a self-published author, creating a distinct brand identity is vital. Your brand identity is more than just your writing style or what you write about. It’s a combination of all the unique and important things you bring to your readers and every line you write. Intentionally and carefully creating a brand identity can give your brand a boost in significant ways, including making meaningful connections to your readers and making your books and other products easily identifiable in the marketplace. 

Your origin story, core values, writing style, and personality all contribute to shaping your brand identity. 

Your origin story

Your origin story provides insight into how you embarked on your journey as an author, the challenges you’ve overcome, and the motivations that drive your passion for writing. Sharing personal anecdotes about your writing journey adds a human touch to your brand, making you relatable and approachable to your readers.

Your core values 

Your core values serve as the foundation of your brand identity, shaping the stories you tell and the messages you convey. Examples include self-love and social justice. 

Your writing style 

The way that you write, from your voice and tone to the words you use and how you use them, is as unique as a fingerprint and sets your work apart from others. 

Your personality 

Are you serious and contemplative? A straight shooter? Funny? Easy-going? Whatever the case, your personality plays a significant role in creating an authentic brand identity and creating solid connections with your readers. 

Crafting your brand identity as an author requires introspection, self-awareness, and authenticity. By defining what makes you unique as a writer and sharing your personal journey, values, and writing style, you can create an authentic brand identity that elevates your brand and attracts your target readers. 

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