Whether you offer specialized services, sell handmade products, or are an influencer building a brand creating and maintaining a blog can be one of the best ways to tell your website or blog visitors what you’re all about.

Blogging isn’t just for gossip, opinion, and entertainment anymore. These days an increasing number of small, medium, and large sized businesses and well-known individuals use blogs to communicate their messages to their customers and their audiences.

Why the shift?

Entrepreneurs, social media influencers, and many of the people who run the companies that we know and love have discovered that blogs are a powerful tool for generating interest and getting people talking about what they have to offer. They’ve made blogging a part of their business strategy because blog posts give them a reach that extends far beyond their websites. Well written blog posts that speak the reader’s language and are accompanied by a thought-provoking or funny image have the power to draw people to your business like a strong magnet.

Here are four reasons blogging is good for business:

1. Blog Posts are Shareable on Social Media 

Blog posts are useful attention getters because they can move across social media at lightning speed. Blog content that has an attention-grabbing title, bold image, and information that informs or instructs can be shared across any and all social media platforms gaining the attention of hundreds, thousands or even millions of people as it’s passed from person to person.

2. Blog Posts are Visible in Search

Search engines like Google, Bing, and Yahoo scan and index blog posts to make the information they contain available to everyone who uses the internet. When new content is posted to a blog regularly its visibility in search results can increase which, in turn, can bring more visitors to your website and blog from the searches people do online every day.

3. Blog Posts are Informative

Blogs posts provide answers to key questions, get people acquainted with what you have to offer, and educate the public about how your offerings can be beneficial. Effective blogs turn websites into a reliable resource visitors can depend upon to receive the solid and reliable information they need.

4. Blog Posts Allow You to Show Your Expertise

Blog posts give businesses and individuals the opportunity to show the world what they know. Thoughtful, well researched, and well-formatted blog posts where your knowledge is on full display have the power to increase your credibility in the eyes of your readers and build trust.

It’s often said a potential customer must see a product or service seven times before they make a purchase. Blog posts make you and your business visible and help get your information, brand, product, or service in front of potential customers so they can have the confidence they need to take the next step.

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